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Serfontaine

The Serfontaine Story:

Denim fanatics first caught onto this cult label when it exploded onto the jean scene in 2005. Hardcore celebrity fans followed, including Sienna Miller, Beyonce, and Jennifer Lopez. Now an established label which oozes Californian cool and laid back chic, Serfontaine patented their unique 'rope stitch' to make sure they retained their individuality against the ocean of other jeans brands.

The Collection:

Only a Californian company could make hippy chic wide-legged jeans so desirable. Taking a cue from the catwalks, the 'Sabrina' jean is the perfect way to convert your style after years of skinnies.

Last Word:

Serfontaine is a reliably hip jeans brand that constantly reinvents itself to stay on trend every season.