The brainchild of businessman David Jarmon and one-time student Tara, Paris-based brand Tara Jarmon looks at adaptations of modern, feminine designs which will stand the test of time
Impeccably elegant and tinged with its French heritage, design details include Peter Pan collars – this season scattered with pearls – and refined draping. Classic shapes with a contemporary twist look to silk jersey dresses and fingertip length coats. Bold colour choices remain popular
Tara Jarmon is sexy, but never provocative. Its pretty retro influences make it a must-have for today's love of vintage styling